This press release was for social media. The goal was to raise awareness about the fundraiser and how much money they were trying to get. I formatted it this way for easy readability on any social media platform. This way readers wouldn’t have to continuously scroll down to view the information. it is all front and center.
This press release was about drawing on the heartstrings of the reader. The story of Andra is very inspiring and shows the reader all that the foundation does to help dogs in need. This is more of a traditional press release because I wanted the reader to focus on the story more than anything else.
I want this fact sheet to be more than just words. I included pictures of the street dogs so that the reader would see the impact of the facts.