What to Include in a Cold Email


So, you’ve found your dream job and you can’t stop daydreaming about the possibility of working there. The problem is, you don’t see a position in your field available on their careers site. What do you do next? Send a cold email, of course!

Don’t know what to write? Here is how to write the perfect cold email that will get a response every time!

First, write a captivating subject line.

This sounds a bit obvious, but you’d be surprised by how many people don’t pay attention to this little detail. The best way to write a good subject line is to figure out exactly what you want and narrow it down to 3-5 words that perfectly sums it up. Make sure the words reflect your interests and theirs.

Next, make it clear why you are reaching out to them.

Obviously, you want a job, but why do you want a job working for them? Let them know what drew you to their company and what you have to offer. Do your homework, show them that you know your stuff!

Next, don’t be afraid to name drop!

If you have any ties to the company, such as another employee or someone the recipient considers a peer, let it be known! Mention your connection as a way of personal reference to your character or work ethic.

Finally, keep it short!

Don’t put your whole autobiography in the email. Keep it at 5-7 sentences and make sure it sounds like a real person wrote it. Employers are busy people and don’t have the time to be reading novels all day. Make it clear what you want with them,  but don’t waste their time.

Viola! You are now one step closer to landing your dream job! Happy emailing!


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